| seed |
The beginning or starting point of an idea or event |
种子 |
The seeds for green marketing were planted during the first Earth Day in 1970. |
| rally |
A mass meeting of people making a political protest or showing support |
集会 |
Rallies were organized to protest environmental degradation on Earth Day. |
| degradation |
The process of something being damaged or worsened |
退化 |
Environmental degradation was a key issue during the first Earth Day. |
| some |
An unspecified amount or number of |
大约 |
Some 20 million demonstrators participated in the first Earth Day. |
| demonstrator |
A person who takes part in a public protest |
示威者 |
Demonstrators on Earth Day demanded new environmental laws. |
| spark |
To trigger or initiate |
引发 |
Earth Day helped spark the creation of environmental laws. |
| act |
A law or formal decision made by a legislature |
法案 |
The Endangered Species Act of 1973 protects imperiled animal species. |
| imperil |
To put at risk of being harmed, injured, or destroyed |
危及 |
The Endangered Species Act protects imperiled species from extinction. |
| extinction |
The state of a species having no living members |
灭绝 |
The act aims to prevent species from extinction. |
| passage |
The process of becoming law |
通过 |
The passage of the Clean Water Act helped protect water resources. |
| mainstream |
The ideas, attitudes, or activities that are regarded as normal or conventional |
主流 |
Environmental issues began to enter the mainstream after Earth Day. |
| ecological |
Relating to the relationship between living organisms and their environment |
生态的 |
The first workshop on ecological marketing was held in 1975. |
| tap |
To make use of a resource or supply |
利用 |
Ads began tapping into people’s environmental concerns. |
| learn the hard way |
To learn something by experiencing difficulties |
历经挫折才明白［学会]（某事） |
Green marketers learned the hard way that traditional marketing principles still apply. |
| compact |
Small and efficiently designed |
紧凑的 |
The eco-light is a compact fluorescent light bulb. |
| fluorescent |
Emitting light while being exposed to external radiation |
荧光的 |
Fluorescent light bulbs are more energy-efficient than incandescent bulbs. |
| regular |
Usual or normal |
普通的 |
The eco-light cost more than a regular incandescent bulb. |
| incandescent |
Emitting light as a result of being heated |
白炽的 |
Incandescent bulbs are less energy-efficient than compact fluorescent bulbs. |
| attribute |
A quality or feature regarded as a characteristic |
属性 |
Consumers value traditional product attributes like price and quality. |
| charm |
A pleasing or attractive quality |
魅力 |
The new ad campaign worked like a charm. |
| in addition to |
As well as |
除…之外 |
In addition to selling green products, the company also conserves energy. |
| lean |
Efficient and using minimal resources |
精简的 |
A company that only recycles office paper is considered lean green. |
| greenness |
The quality of being environmentally friendly |
绿色环保程度 |
Companies vary in their degree of greenness. |
| valid |
Well-founded and effective |
有效的 |
Your green marketing message should be valid on all dimensions. |
| dimension |
An aspect or feature of a situation |
维度 |
The company’s environmental impact is evaluated on multiple dimensions. |
| credit |
To acknowledge or attribute |
归功于 |
The company is credited for reducing its environmental impact. |
| violate |
To break or fail to comply with a rule or formal agreement |
违反 |
Violating the Clean Water Act can damage a company’s reputation. |
| manufacture |
To make something on a large scale using machinery |
制造 |
The company manufactures products from recycled materials. |