| compete |
To strive against others for an objective or prize |
竞争 |
It’s important to analyze your competitors when planning to compete effectively. |
| analyze |
To examine in detail |
分析 |
Companies must analyze their competitors to understand their strategies. |
| competitor |
A person or organization against whom one is competing |
竞争者 |
Understanding your competitor’s assumptions is crucial for business strategy. |
| in particular |
Especially or particularly |
特别是 |
You need to understand competitors’ assumptions in particular. |
| assumption |
Something accepted as true without proof |
假设 |
Companies often operate based on incorrect assumptions about their strengths. |
| competition |
The activity or condition of competing |
竞争者 |
Companies must develop strategies to stand out in the competition. |
| develop |
To create or formulate |
开发 |
Before developing a business strategy, analyze the competition. |
| strategy |
A plan of action designed to achieve a long-term goal |
战略 |
A good business strategy considers the assumptions of competitors. |
| salesforce |
A group of employees involved in selling products |
销售队伍 |
Companies may assume they have a strong salesforce when they do not. |
| innovative |
Featuring new methods; advanced and original |
创新的 |
Assumptions about having the most innovative technology can be flawed. |
| available |
Able to be used or obtained |
可获得的 |
Companies need to know what technologies are available in the market. |
| advanced |
Far on or ahead in development or progress |
先进的 |
Competitors may have more advanced technology than assumed. |
| go about |
To begin or carry on with |
着手 |
How do you go about identifying competitors’ assumptions? |
| focus on |
To concentrate attention or effort |
关注 |
Focus on analyzing competitors’ past and leadership to understand their assumptions. |
| ignore |
To deliberately pay no attention to |
忽视 |
Companies often ignore critical factors when assessing competitors. |
| respond |
To react to something |
响应 |
Companies respond to current events based on past experiences. |
| current |
Belonging to the present time |
当前的 |
Companies react to current events in ways influenced by their history. |
| against |
In opposition to |
对抗 |
Companies assume their strategies will work against their competitors. |
| battle |
A fight or struggle |
战斗 |
A company may assume it will always win battles against competitors. |
| predictor |
Something that can predict future events or outcomes |
预示物 |
Past success is not always a good predictor of future performance. |
| in depth |
Thorough and detailed |
深入的 |
Take an in-depth look at the leadership of the company. |
| play a large role |
To have a significant effect |
发挥重要作用 |
Leadership experiences play a large role in shaping company assumptions. |
| establish |
To set up or create |
建立 |
Past experiences help in establishing a company’s business strategies. |
| corporation |
A large company or group of companies |
公司 |
Even large corporations are influenced by the experiences of their leaders. |
| shape |
To influence or determine |
影响 |
Managers’ past experiences shape their management assumptions. |
| promote |
To raise to a higher position or rank |
晋升 |
Some managers are promoted from within the company. |
| perspective |
A particular attitude toward something |
视角 |
New managers bring different perspectives to the company. |
| neatly |
In a tidy or orderly manner |
恰好地 |
New perspectives may not fit neatly with existing assumptions. |
| business sector |
A part of the economy |
商业部门 |
Managers from different business sectors may bring unique assumptions. |
| can’t help (doing) something |
someone is unable to change their behaviour or feelings, or to prevent themselves from doing something |
某人忍不住做某事 |
An executive with a financial background can’t help viewing the world differently from a manager whose training is mostly in production. |
| operate |
To function or behave in a specified way |
运作 |
Companies operate under different rules and assumptions depending on their sector. |
| automobile |
A car |
汽车 |
Moving from making automobiles to selling insurance involves different assumptions. |
| insurance |
Protection against financial loss |
保险 |
Managers from the insurance sector may have different business strategies. |
| executive |
A person with senior managerial responsibility |
高管 |
Executives influence company assumptions based on their expertise. |
| generalist |
A person with knowledge of many fields |
通才 |
Top executives are expected to be generalists familiar with all aspects of business. |
| expertise |
Expert skill or knowledge |
专业知识 |
An executive’s expertise can shape their strategic decisions. |
| production |
The process of manufacturing goods |
生产 |
Managers with production expertise view business differently from those in finance. |
| strategic |
Relating to long-term plans and strategies |
战略的 |
Strategic assumptions are influenced by executives’ backgrounds. |
| functional background |
The area of expertise or experience a person has |
专业背景 |
A team with the same functional background may share similar assumptions. |
| comprehensive |
Complete and including everything necessary |
全面的 |
Make a comprehensive list of the competitor’s assumptions. |
| figure out |
To understand or solve something |
弄清楚 |
Figure out if the competitor’s assumptions are accurate. |
| accurate |
Correct in all details |
准确的 |
Verify if the assumptions are accurate to avoid blind spots. |
| treat |
To regard in a certain way |
对待 |
Companies often treat their assumptions as facts. |
| loyal |
Giving constant support |
忠诚的 |
Company A assumes it has highly loyal customers. |
| blind spot |
An area where a person’s view is obstructed |
盲点 |
Assumptions can create blind spots, obscuring the whole business picture. |
| picture |
A situation or set of circumstances |
情况 |
Blind spots prevent companies from seeing the complete picture. |
| react |
To respond to something |
反应 |
Companies may react too slowly due to blind spots. |
| arrogance |
Having an exaggerated sense of one’s own importance |
傲慢 |
Blind spots can result from arrogance in overestimating one’s strengths. |
| overestimate |
To estimate too highly |
高估 |
Companies may overestimate their competitive advantages. |
| shy away |
To avoid something |
回避 |
Companies may shy away from activities that led to past failures. |
| error |
A mistake |
错误 |
Companies avoid repeating the same error. |
| aggressive |
Ready to attack or confront |
积极的 |
Moving aggressively can exploit competitors’ blind spots. |