雅思口语 Part 2：成功的生意人（高频词汇+范例）
Describe a person you know who has a successful business
You should say:
- Who this person is
- How you got to know him/her
- Why and how he/she started the business
- What business he/she does
- And explain why you think the business is successful
Tony Hawk’s Skateboarding Business Empire
Tony Hawk 的滑板商业帝国
A. Story Snapshot
故事概览
One-line summary: Tony Hawk turned his skateboarding talent and reputation into a successful personal brand and business empire. Tony Hawk 把自己的滑板天赋和名气，发展成了一个成功的个人品牌和商业帝国。
Best for these topics:
- a person who has a successful business
- a successful person
- a sportsperson you admire
- a famous person you admire
- someone who turned passion into a career
- a person with a strong personal brand
Emotion path: curious → interested → impressed → admiring → inspired
B. Story Skeleton
故事骨架
Who: Tony Hawk, a famous skateboarder and businessman （人物：Tony Hawk，著名滑板运动员和商人）
How I knew him: from the Tony Hawk’s Pro Skater video games （如何认识：通过《Tony Hawk’s Pro Skater》游戏系列）
Deeper interest: got into skateboarding and watched videos on YouTube （深入了解：开始玩滑板，并在 YouTube 上看相关视频）
Business type: skate gear, clothing, video games, brand collaborations （生意类型：滑板装备、服装、电子游戏、品牌合作）
Business model: built business around his name and reputation （商业模式：围绕自己的名字和声誉打造商业）
Why successful: talent + passion + smart branding （成功原因：天赋 + 热爱 + 聪明的品牌经营）
Personal reflection: passion can grow into something much bigger （个人感受：热爱可以发展成更大的事业）
C. Must-know chunks
必备表达
-
a person I really admire in business 一个我在商业方面很佩服的人
-
discover someone as a kid 小时候认识 / 了解到某人
-
get into something (idiomatic) 开始喜欢上 / 开始投入某件事
-
pay more attention to… 更加关注……
-
at one point 有一段时间 / 后来某个阶段
-
get completely hooked (idiomatic) 完全着迷 / 深深入迷
-
before I knew it (idiomatic) 不知不觉中
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be deep in the rabbit hole (idiomatic) 深深入坑 / 越了解越停不下来
-
business ventures 商业项目 / 创业项目
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build a huge business around… 围绕……建立一个庞大的商业体系
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name and reputation 名字和声誉 / 个人名气和口碑
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partner with companies 与公司合作
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skate gear 滑板装备
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license one’s name to… 授权自己的名字给……使用
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limited-edition collections 限量版系列产品
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personal brand 个人品牌
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business asset 商业资产
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smart business decisions 明智的商业决策
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business empire (idiomatic) 商业帝国 / 庞大的商业版图
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turn passion into… (idiomatic) 把热爱变成……
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grow into something much bigger (idiomatic) 发展成更大的东西 / 成为更大的事业
C2. Pronunciation Focus
重点词汇发音 💬💬💬
D. Angle Shift Table
话题切换表
| If the topic is… | Change your focus to… | 中文思路 |
|---|---|---|
| a person with a successful business | personal brand + business model | 个人品牌 + 商业模式 |
| a successful person | career + business achievement | 职业成就 + 商业成就 |
| a sportsperson you admire | athletic talent + long career | 运动天赋 + 长期坚持 |
| a famous person you admire | reputation + global influence | 名气 + 全球影响力 |
| someone who turned passion into a career | skateboarding love + business growth | 热爱滑板 + 发展事业 |
| a person with good business sense | licensing + partnerships | 授权合作 + 品牌经营 |
E. Reference Version
精讲参考范文
A person I really admire in business is Tony Hawk. I first discovered him as a kid from the Tony Hawk’s Pro Skater games, but later, when I got into skateboarding myself, I started paying a lot more attention to who he actually was. 我在商业方面非常佩服的一个人是 Tony Hawk。我小时候是通过 《Tony Hawk’s Pro Skater》 这款游戏系列认识他的。后来，当我自己也开始喜欢上滑板之后，我才开始更加关注他到底是一个什么样的人。
At one point, I got completely hooked watching skateboarding videos on YouTube, and before I knew it, I was deep in the Tony Hawk rabbit hole, learning about his career and business ventures. I found out he didn’t just become famous as a skateboarder — he also built a huge business around his name and reputation. 有一段时间，我完全迷上了在 YouTube 上看滑板视频。不知不觉中，我就深深入了 Tony Hawk 这个“坑”，开始了解他的职业生涯和各种商业项目。我发现他并不只是作为滑板运动员出名，他还围绕自己的名字和声誉打造了一个庞大的商业体系。
He partnered with companies to make skateboards, wheels, trucks, clothing, and all kinds of skate gear. He also licensed his name to video games and collaborated with fashion brands on limited-edition collections. So in a way, his biggest business asset is really his personal brand. 他和不同公司合作，推出滑板、轮子、桥架、服装，以及各种滑板装备。他还把自己的名字授权给电子游戏使用，也和时尚品牌合作推出过限量版系列产品。所以从某种意义上说，他最大的商业资产其实就是他的个人品牌。
What I admire most is that he combined talent, passion, and smart business decisions. He’s still active and respected even in his 50s, and he managed to turn skateboarding into a global brand and business empire. 我最佩服他的地方是，他把天赋、热爱和明智的商业决策结合在了一起。即使到了五十多岁，他仍然很活跃，也依然受到尊重。而且他成功地把滑板变成了一个全球品牌和商业帝国。
I find that really inspiring because it shows how passion can grow into something much bigger. 我觉得这一点非常有启发性，因为它说明，热爱真的可以慢慢发展成一件更大的事业。